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Coffee package design takes unconventional route to shelf impact

from Packaging World

DripJoy, the subscription-based coffee service achieves a single-serve experience by delivering pods of fresh, sustainably sourced coffee directly to homes and businesses monthly. LRXD was tasked with designing the packages for DripJoy’s seven roasts, coffee pods, and corrugated shipping container for its brewing machine. The firm was also charged with creating the box copy and flavor names: French elation, Colombian cheer, and morning joy. DripJoy asked that the design be “simple, but eye catching,” and different from other on-the-go coffee brands. more

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