Mission-driven associations – are they dying?
from Association Success
There seems to be a continual “old guard/new guard” debate as to the purpose of associations. This might mean paid staff, volunteer leaders, or rank and file members. The old guard position is generally: people in the industry or profession need to join the organization to serve and give back — our job is to advocate for the industry/profession. The new guard position seems to be: in order to prove our relevance in the industry and today’s marketplace, we need to demonstrate a stellar member value proposition.
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