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Here's what it's going to take for brands to win over consumers in 2017

from Adweek

What does it take for a brand to be wanted by consumers in today's world? A new study from agency Wunderman examines how brands can achieve new engagement criteria that it's calling "wantedness." It's defined by the agency as, "the degree to which a brand proves their commitment to earning a customer's business across every touch point and throughout the entire path to purchase." more

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