Q&A: Sorry, e-commerce, people prefer unique store experiences
The post-holiday headlines paint a sobering picture of America's shopping landscape, with retailers, like Macy's, Sears and the Limited, closing stores. (J.C. Penney is reportedly doing the same.) But don't blame e-commerce or a weak economy, says Brendan Witcher, Forrester's retail expert and analyst: "We just had one of the strongest years in retail sales in history." He tells Marketing Daily why physical retailers are still people’s favorite place to shop.
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