Study: Generation Z prefers brick-and-mortar grocery to online
from Food Dive
A new study by IBM and the National Retail Federation reveals that almost all members of Generation Z prefer to shop in brick-and-mortar stores than online. Still, with the global Generation Z population set to increase to 2.6 billion in the next few years, retailers should create new ways to bring interactive engagement around their brands — especially since members of that generation still expect to engage with brands online.
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