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Managing social media activities onsite

from By Wendy Parsley

Social media can be one of the strongest tools event professionals can use to promote their event and create a community. Social media can help you sell tickets, boost satisfaction rates from attendees and exhibitors, and improve your brand recognition and loyalty. But how do you use social media effectively to promote your event? Part 1 of this series addressed building a social media strategy. Part 2 is a checklist of ways to manage your social media efforts during the live event. more

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