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Ways to promote online content to your church without looking preachy

from Ministry Today Magazine

A number of pastors are concerned about how it will look if they promote a certain article or blog post on social media. This is especially true if the article instructs a church on how to treat the pastor or what to do for Pastor Appreciation Month, to give two examples. "How am I supposed to share this with the people who need to see it without looking like I'm self-serving?" or "This is more an article for members than pastors, but how am I supposed to get them to read it?" These are fair questions. Although most of us like to share good content on social media, most pastors do not want to come across as preachy, pushy or self-promotional. more

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