The urgency of adaptation
from Medium via NRF
Kate Ancketill didn't use the word "might," "could" or "perhaps" in her session at Retail's BIG Show, Trends 2017: Retail Opportunity for the Fast-Changing World and the Human Mind. Rather, the CEO of retail and hospitality trends consultancy GDR Creative Intelligence laid down an imperative "must." "You must adapt," she said. "You must accept, in my view, that automation is coming. It's not if. It's when.
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