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Get smart: Use gender intelligent thinking

from CFA Institute's Enterprising Investor

A friend told me that if he sees one more email with the words gender diversity in the subject line he is going to hit delete. One of the reasons for his burnout is that so many articles focus only on the problem and not on the solution. My goal is that this post makes it past his filter! There are companies out there that do “get it.” Not only do they use gender intelligent thinking in the workplace, they also use it to sell to their target customer: the financially confident woman. more

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