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Club-store pack for lip balms creates floating, 3-D effect

from Packaging World

Recognized by the Institute of Packaging Professionals as a winner in its 2016 AmeriStar packaging competition, a multipack club-store package for Softlips lip-balm uses five plastic components to create a multidimensional effect meant to catch the eye of consumers. The project began when Softlips, a brand of The Mentholatum Co., approached Transparent Container to help them develop an eye-catching multipack for Sam’s Club’s 2014 holiday offerings. more

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