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How HotelTonight's logo boosts revenue by more than 10 percent a year

from Fast Company

HotelTonight has the hardest working logo in the business. The bed-shaped "H" emblem figures prominently in the company's new ad campaign. And over the past five years, the logo has boosted HotelTonight's revenue by more than 10 percent each year. How? It doubles as a key user interface element. more

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