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5 most common branding mistakes small business owners make

from By Cindy Parker

When you run a small business, you get to do everything the way you want. Even though it's wonderful to have the luxury of complete customization, it does come with a drawback: the amount of work that comes with that freedom. Things like marketing are solely your responsibility, and it can be difficult to juggle branding with everything else you have on the docket. The right brand runs itself – just make sure you've created the right brand. more

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