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The Power Of Emotional Storytelling In Holiday Campaigns

from The Content Standard by Skyword

No two holidays are quite the same. Each has its own meaning, traditions and associations, and therefore pulls on different heartstrings. There’s the mischievousness of April Fool’s Day, the whimsy of St. Patrick’s Day, and the adrenaline rush of Halloween. As for the major holidays, those have even stronger emotional associations, and therefore offer greater opportunities for brand storytellers to tap into the reason for each season. Which emotions are strongest during each holiday, and what are the emotional storytelling opportunities for brands? more


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