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The art of sending promotional emails

from Business.com

Promotional emails can often come across as gimmicky and uninteresting, but they can be a great tool for your email marketing and overall business strategy if you know how to use them. Promotional emails can be an amazingly effective means of reaching out to prospects and customers. But when used improperly, they can be off-putting and negatively affect your brand. Let's look at some time-tested guidelines concerning the proper timing, content, audience and other tips that can help make your promotional emails more effective. more


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