How business must communicate in the age of Twitter and fake news
Over the last decade, using tools easily accessible to all, anyone has been able to become a publisher of news, real or fake, and opinion, considered or not. Everyone can broadcast broadly via a variety of channels, most notably social media. This is a major change in the way information is disseminated, consumed, and used in society, and many businesses are still not understanding and responding to its ramifications.
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