Wash wisdom: Branding your service business for success
from Professional Carwashing & Detailing
According to the article “How To Protect Your Service Business and Brand It For Success” by contributor Chidike Samuelson on Entrepreneur’s website, businesses that sell a product brand themselves through those products. As such, customer loyalty is a result of that product’s success. Service businesses on the other hand have a much more difficult time of branding themselves because you have to maintain the integrity of your employees as opposed to a product.
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