When omnichannel retail isn't enough
from D Magazine
As e-commerce giants like Amazon move into every area of consumer commerce, brick-and-mortar retail chains keep experimenting with the best ways to compete: omnichannel, ship-from-store, experiential, entertainment-focused. The list goes on. These changes aren’t simply window dressing; they are urgent responses to a market where consumers can now shop from their iPhone without ever stepping foot into a store.
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