Millennials driving brands to practice socially responsible marketing
America is bracing for big changes. As our population gets older, millennials are getting closer and closer to snatching the baton away from Boomers — not to mention the largest transfer of wealth in the history of the world. How are millennials going to collectively spend that $30 trillion? Nobody's really sure yet, but one thing is clear: Millennials have distinct values, predilections, habits and fears tied to their earning and spending habits, same as the older generations always did.
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