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How to research your next game's target audience for free

from Launch Your Indie Game

Your game's target audience is the demographics and interests of the majority of it's players. For example if you're launching a match-3 puzzle game, your target audience is likely female, 35 years of age, and cares mostly about achievement over all other aspects of the game. But before you've launched your game, before you've gathered any real player data, you'll need to make an educated guess about who your players might be, so that you can make and market your game to attract them. more

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