Health technology startups and innovators: Ignore physicians at your product's peril
Although it’s best practice for tech companies to tailor their products to the end user, healthcare startups often miss the mark. The missing ingredient in the next great healthcare technology innovation? It just might be physicians. Success requires true partnership between physicians and healthcare innovators, including medical device makers and health information technology firms, Mayo Clinic CEO John H. Noseworthy, M.D., said at an event hosted by MATTER, a Chicago-based incubator.
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