|You'll never believe what keywords your customers use
When you place a website online, you're hoping for two things: spreading information to your customers and getting new customers. To get new customers, you need to come up in the top 10 results of any search a prospective customer makes, according to Colin Hirdman of Augurian, LLC a digital marketing company working with AWDI to maximize website success in the window and door industry.
"See how well your website ranks for the most important keywords in the Windows & Doors industry by going to: https://augurbot.com/awdi. This free service will surprise you because most people don't know what their customers are searching for, so they can't prepare a proper response from their website," he cautions.
To have the most success with your online efforts, Augurian believes you need to understand:
Once you have this knowledge, it becomes easier to target your customers and get results.
- What keywords your customers are looking at
- Therefore, what keywords you should target
- And, how well your competitors are performing
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