Reaching your membership through digital marketing
Last year, Planet Fitness added 1.6 million new members to its gym. The increase of consumers could be attributed to the company spending more than $30 million on marketing campaigns. Associations do not have to spend $30 million to keep their members engaged or increase association membership. They do, however, need to continue to reach out to members to keep them engaged in the ongoing activities and advocacy of the association. One way of doing that is through digital marketing.
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