Attract with content; keep them with the experience
from Velvet Chainsaw
The conferences of the '80s, '90s and 2000s built their attendance by offering excellent speakers, slick productions, amazing networking and access to professional tribes. They often had fantastic closing parties with great entertainment and music as well. Content, entertainment and production ruled! The challenge today is that the internet, technology and mobile devices have disrupted that model. What conferences had that were exclusive and something to be experienced, is now portable, affordable and everywhere.
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