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BJ's chooses IRI as customer insights provider

from Progressive Grocer

BJ's Wholesale Club has chosen Chicago-based data and analytics provider IRI as its supplier of POS and consumer panel data, which will help the Westborough, Massachusetts-based chain better understand its shoppers and their needs rather than prioritize what it thinks consumers want. more

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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063