Why positive reviews are so valuable to small businesses
from Small Business Trends
Word of mouth, social proof, or in other words — popularity — has always been a key to success in business. Today that involves online reviews. Some small businesses (especially those offline) have their blinders on when it comes to the internet. They think because they serve a localized base of consumers — a portion of which is foot traffic — that what people are saying on the web is irrelevant.
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