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The X factor: Harnessing the power of Generation X

from By Julie Bernhard

Staying true to the characterization of their generation, millennials do a nice job of dominating the conversation. Baby boomers have also had their time in the light, and Gen Z is slowly making its way into the news feeds. What many people miss, however, is serving the crew that falls smack in the middle of it all. While so much time has been focused on how to get the newest recruits on board, Gen Xers have been a part of your base for quite some time — or have they? more

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