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Amazon on creating ecommerce packaging that's great for all: Customers, companies and the environment

from Packaging Digest

With a win-win-win strategy that includes partnerships throughout the supply chain, the world’s largest online retailer is collaborating with the industry to optimize packaging design for ecommerce. In an exclusive interview, Brent Nelson, senior manager, worldwide packaging, Customer Packaging Experience (CPEX), tells Packaging Digest about the company’s business model, the Amazon Packaging Certification Guidelines and how teamwork will solve many of today’s packaging challenges for ecommerce marketing. more

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