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5 ways to personalize your physical therapy marketing message

from BuildPT

Today, you’ll be exposed to more than 6,000 brands, each trying to be distinct. Each vying for your attention. And each adding a layer of noise into your already complex world. It’s tiring to think about it. And, it’s a problem for each one of those 6,000 brands trying to compete for a sliver of your mind-share. As physical therapists marketing our message to an audience who still largely misunderstands our value, our work is even harder. That is, unless we use a tool we’re already quite good at: getting personal. more

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