Ninety percent of US households recognize the Energy Star® label
from Consortium for Energy Efficiency
Results from the
National Awareness of ENERGY STAR® for 2016
are now available. The latest release of the annual Consortium for Energy Efficiency (CEE) household survey shows the strength of the ENERGY STAR brand by measuring label recognition, understanding, and influence on purchasing decisions.
In 2016, 91 percent of U.S. households report recognizing the ENERGY STAR label. This is a statistically significant increase from the prior year's findings of 88 percent. Building on steadily rising brand recognition over the years, this year's value of 91 percent represents the highest level of recognition observed in any survey year, in addition to achieving an increase of 48 percent since CEE first conducted the survey in 2000.
view the report
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