Voice control represents new frontier for tech
Consumers are intrigued with the idea of controlling everything with their devices, and now is the time to lock them into a platform for long-term brand loyalty. According to new research from Mintel, just about a third of Americans own or would like to own a voice-controlled personal assistant (like Amazon's Alexa, Google' Home Assistant, Apple's Siri, Samsung's Bixby, or Microsoft's Cortana).
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