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HomeAdvisor spending $100M to combat word-of-mouth referrals

from Pro Remodeler

HomeAdvisor is spending $100 million to convince homeowners to rely on its platform above referrals from friends and family. That should tell you something about where the market is going. In its new campaign, dubbed “Just Ask HomeAdvisor,” the message is simple: Your friends and family can’t give you the same assurances as HomeAdvisor can. more

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