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Amazon breaks records by breaking rules

from By Danielle Manley

"There are no rules here — we're trying to accomplish something," Thomas A. Edison once said. Amazon must have channeled the famous inventor because the company threw the rules out the window years ago. They ventured into uncharted territories without looking back and challenged the standard way of doing business in the retail industry. Let's take a look at five rules Amazon has broken and how breaking these rules resulted in success. more

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