Researchers discover the true value of a like
from By Emma Fitzpatrick
While most of us are regularly analyzing our social media efforts, 58 percent of marketers said they were not able to measure their return on investment. In essence, we're investing a lot of time, money and energy, and we're not quite sure whether it's worth it. That's why The Harvard Business Review has conducted 23 experiments over the last four years involving more than 18,000 people to research whether attracting and engaging social media followers leads to increased sales.
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