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5 millennial shopping trends you can't afford to ignore

from Small Business Trends

Good news for small retailers: The ideal millennial retail experience is not a giant superstore full of endless product permutations. Instead, millennials value simplicity, quality and authenticity, according to the 10 Trends Millennial Retail report from Kelton. A carefully curated store with products that appeal to their tastes will spark millennial spending, according to Kelton, which aims to identify trends before they happen. more

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