Infographic: Why small businesses need content marketing
from Business 2 Community
To those without experience, content marketing can seem like a “nice to have” rather than an essential feature of your online promotion. And sure, techniques such as pay-per-click and social media can sometimes appear more fruitful and instantaneous, simply because you’re pumping in resources and enjoying immediate results that just wouldn’t be possible when you take the content marketing route. Content is, by its very nature, a “slow and steady” approach to online promotion.
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