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Digital marketing: Are you reaching the boomer generation?

from Lonny Alfred

Our inboxes are constantly filled with ways to adjust digital marketing tactics to meet the demands of millennials and Generation Zers, but there's one generation with just as strong spending power that's often left out of the mix: baby boomers — those born between 1946 and 1964. At first glance, it may seem like using direct mailers is a more optimal method for targeting boomers, but according to a recent KPMG report, baby boomers spend more per transaction than any other generation in online spending. more

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