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Rules of the road for effective menu boards

from Convenience Store News

The menu board is a convenience store's most powerful sales tool when it comes to foodservice. A menu board that has been optimized and strategically designed gets customers to spend more. An optimized menu board can shave precious seconds off the customer's order time, resulting in increased throughput. It can also result in an improved customer experience and increased customer loyalty. This is particularly important since C-store foodservice sales are expected to cool off somewhat in 2017. That being the case, an optimized menuboard can help your brand counter this. more

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