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The demand for customization

from Window & Door

We tend to think of baby boomers and millennials as starkly different generations because of their age separation and the difference in their disposable incomes. While we can easily see those differences, it takes a closer look to realize how similar these two generations can be. There is growing awareness that these two distinct groups have spending potential in the same ecosystem and industries are responding by creating one brand experience for both baby boomers and millennials. more

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