How peer pressure undermines success
New research finds that peer pressure can adversely impact important educational decisions. When SAT prep sign-ups at three high schools were public — meaning that classmates could see who was participating—53 percent of students expressed an interest in the classes. But the participation rate shot up to 80 percent when the sign-ups were offered in a private setting that shielded students from the prying eyes of their peers, according to a study from the National Bureau of Economic Research.
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