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Into who your association members are and what they want

from MultiView

Each year associations are met with new challenges on how to best onboard new members, and with that brings a renewed focus on membership growth. In fact, according to MultiView’s latest partnership survey, 63 percent of respondents listed “growing membership” as their top goal for 2017. The second most popular response? Increasing member satisfaction with association benefits and services. Offering new and improved membership benefits is common practice among associations, but how can you truly know if the new product or service you’re offering actually benefits your members? Well, for starters, you need to know your audience. more

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