Measure what you market for your dental practice
Measurement is important. Add more foam than steamed milk to your espresso and your latte becomes a cappuccino. Use one tablespoon of cayenne instead of one teaspoon and that dish turns Cajun. Implement dental marketing campaigns without measuring results, and you waste valuable time and money. From a dental marketing perspective, not only does consistent measurement show you what is and is not resonating with your patients, it also allows for replication, which is key because who wants to recreate the wheel?
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063