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Toward a 'clean' label

from Packaging World

In its purest form, clean labeling is considered to be a movement in which the consumer is given information about the product that is clear (not confusing) and transparent with regard to meaning. This has translated to companies removing synthetic additives, flavors, and colorants and replacing them with natural ingredients. The term "clean label" is not regulated by any organization, nor is it trademarked as such. more

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