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Valuing entrepreneurship, uniqueness: Generation Z shaping the future of shopping

from Stores

For generations, white-haired heads have shaken at the thought of teens and their ways. But what if the current set could somehow make things better for us all? Retail and generational experts alike might chuckle at the idea. But attempting to deliver the things they value — face-to-face communication, personalization, mutual respect between associate and customer — could impact retail in decidedly positive ways. more

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