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Wal-Mart and Jet.com bring new twist in grocery wars

from By Bambi Majumdar

Wal-Mart created quite a buzz last year when it announced the purchase of Jet.com for $3.3 billion. The move aimed to boosts the brand's grocery footprint by testing the grocery concept in New York, bringing fresh groceries to the masses and growing its online sales. At the same time that AmazonFresh is testing out the brick-and-mortar grocery store concept to expand its reach, Wal-Mart did just the opposite — showing the grocery wars are indeed omnichannel today. more


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