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Defining the big picture for your association

from MemberClicks

In the association space, it often seems like the words “mission statement,” “vision statement,” and “values statement” are thrown around without much context on how they differ from one another. You know that each of these statements represent your organization in some way, but maybe not their exact purpose. It’s important to define these qualities about your association. It provides value to both your members and your board to know what you stand for as a whole - and isn’t that the goal? So, let’s get to it: Mission vs. Vision vs. Value. more


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