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Forget wholesome, people more likely to choose vegetables that sound unhealthy

from USA Today

People are more likely to eat vegetables when they have seductive, even seemingly unhealthy names, a team of Stanford University researchers found. A study, published as a research letter in JAMA Internal Medicine, observed habits of nearly 28,000 diners passing through one of Stanford's campus cafeterias for 46 days. Scholars worked with food service staff to present different labels on vegetables to see if names could influence diners' decisions. more

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