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When Good Clients Curdle, Or How To (Mostly) Avoid Stepping In Doo-Doo

from By Sandra Gurvis

I consulted the King — not the one who has permanently left the building — but Richard Lowe Jr., the self-proclaimed Writing King, who offers professional SEO-optimized blogging as well as book, magazine and content writing and coaching services. The author of over 60 books and ghostwriter of a dozen more, Richard is also a senior LinkedIn branding specialist and has crafted over 150 LinkedIn profiles for business people. He came up with these poop-busting nuggets:
  • Particularly with a new or unestablished client, make sure to get between 25-50 percent upfront and state that that amount is nonrefundable. Additionally, the contract should state that either party may leave the project at any time.
  • Clients can be very deceiving, especially when ghostwriting. That is, they may not know exactly what they want until you produce it and then realize they were looking for something entirely different. So make sure that they clearly understand the importance of carefully reviewing the article or book as it goes through each stage of the development process.

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