How small-staff associations can get people to come back to their websites (without extra work)
from Higher Logic
Getting members and prospects to come back to your website daily, weekly or monthly is a challenge. It may even be tempting to chase the latest tactics and user experience fads to draw people back, but you can’t do everything and chances are those efforts won’t drive loyalty. They’ll just take up valuable time and resources, without benefiting your organization in the long run. You need to focus on strategic tasks that move the needle for your association instead.
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