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Mobile marketing methods that move customers to buy

from Forbes

For years, marketing in retail had been exclusively promotional and forced to live mostly within the four walls of a store. Today, brands looking to drive awareness, purchase intent and ultimately sell something can do so in new, efficient ways that have dramatically changed the way brands look to drive conversion in retail. A few interconnected trends have converged to move shopper marketing budgets from majority in-store static placements to majority digital executions, and this has happened in relatively short order. more

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