Using Facebook for B2B lead generation
from By Mayur Kisani
Facebook, with its daily active user base of more than 1 billion, has become an important tool for businesses as it can help them get found online more easily, create a community around the business, help promote content and develop a strong brand identity. Lead generation is almost always the focal point of B2B advertising, and here are a few steps on how businesses can use Facebook for lead generation.
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